The Enimara blog

Notes from the shop floor.

Practical business tips for Nigerian merchants. Product updates from our team. Stories from real shop owners. Written in plain English, never marketing fluff.

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Product update
v2.4

Booking deposits are live · v2.4

Charge a small deposit when a customer books — and watch your no-shows fall.

May 22· Aisha O.· 3 min
Business tips
P&L

How to actually read your P&L (and why "I made some money" isn't the same as profit)

Five lines you should be able to recite at the end of every week. We walk through Tunde Adeyemi's actual numbers.

May 15· Esther A.· 8 min
Merchant story
FO

Funmi cut her no-shows from 8 a week to 1

Funmi Okafor runs Funmi Couture in Ikeja. WhatsApp reminders changed her whole week.

May 9· Esther A.· 4 min
Business tips

Five inventory mistakes that quietly cost Lagos shops ₦200k/year

Stale stock, hidden shrinkage, mis-priced bestsellers. How to spot each one.

May 3· Kunle B.· 6 min
Industry
+12%

Nigerian MSMEs grew 12% in 2025. Here's what they spent on.

A roundup of SMEDAN data and what it means if you run a market stall.

Apr 28· Editorial· 5 min
Product update
v2.3

Yoruba and Igbo are live across the entire app

700+ strings translated by Nigerian linguists, not Google. Hausa was already live in v2.0.

Apr 22· Aisha O.· 2 min
Business tips

The 6-second sale: a checklist for busy stalls

Print this out. Stick it to your phone. Don't let a queue scatter again.

Apr 14· Editorial· 4 min
Merchant story
CH

Chinedu runs three branches. He sees all three from his phone.

Multi-place stock control is now the difference between three locations and three headaches.

Apr 8· Esther A.· 7 min
Business tips

A Nigerian merchant's guide to NEPA-proofing your business

Cash drawer, battery POS, USSD fallback, paper backup. The four-layer plan.

Apr 2· Kunle B.· 6 min